Westweek – Interior Design Update Day 2

Here’s the scoop today…

Architectural Digest – Editor-In-Chief Margaret Russell …The magazine has been refreshing it’s look. As Margaret said, “protecting its DNA…but bringing it into the future.”  Exciting news is the coming of their new website…bringing in archives similar to Vogue…stay tuned. Photographers Roger Davies and Grey Crawford highlighted the fresh changes in photography.  Images are captured twice, once with the light highlighting the view through the windows, and then again with lighting for the room.  The two images are melded, creating the sense of being in the room in real life experience. Can’t wait to share our new photos soon…amazing new world!

Kravet – Windsor Smith talked about branding.  For a designer, it’s about truly understanding your core values and philosophies which then allow you to communicate with and work for your client. Love Windsor’s fabric line…just used her fabric for a client’s dining room drapes…look for my photos soon!

Lee Jofa – Keith Granet also talked about branding. I have read Keith’s book, The Business of Design, which I highly recommend for those in the business.  Keith discussed what he considers the six fundamental keys to success in the design business “Talent, Common Sense, Passion, Good knowledge, Chutzpah.”  Thumbs in agreement Keith!

Baker – Martha Sturdy – Artist and designer of great furniture and accessories made in resin with so many wonderful color options! Love the trays and vases.

Rock Star designers forum by CA Home + Design magazine –Erin Feher, Editor-In-Chief, did an excellent job at moderator. Fun last lecture of the day…David Bromstad (Color Splash), Martyn Lawrence-Ballard (Million Dollar Decorators), Antonio Ballatore (Tha Antonio Treatment), and Kathryn Ireland (Million Dollar Decorators) – all four have such great personalities and kept me laughing! Best messages…designers need to be themselves and do work they will be good at…whether that’s a big pink flamingo in the yard or country chic…second, your work needs to tell the personal story of your client, the room needs to read them, not you…third, have fun!

Yes and then there were products and  parties…sharing a few products that caught my eye…and parties…nothing like people watching in a group of designers…love them when they are serious about their work but don’t take themselves seriously  ;)